Eastbourne Borough Football Club are delighted to announce the signing of forward George Alexander on a two-year deal.

The striker, 22, joins the Sports from fellow National League South side Chelmsford City – where he scored eight goals having only joined the Clarets in February.

Alexander joins subject to National League and FA approval, and becomes the first new signing of the summer, and Adam Murray is excited to be working with him.

“We are really pleased to bring George to the club,” said the Borough boss.

“He is a natural goal scorer and has shown this again this season – scoring 16 goals at this level.

“He will add fire power to our team and has a hunger to be successful.”

Alexander came through the Academy at Millwall, before joining National League side Bromley in the summer of 2021.

He made over 30 appearances for the Kent side in 2021/22, and after finding opportunities at Hayes Lane limited went on loan to Welling United and then Slough Town in 2022/23.

It was at the latter where he proved successful – scoring six goals in just seven games for the Rebels.

He re-joined Slough on loan for the first half of 2023/24, scoring five goals, before a spell at Dartford proceeded a permanent switch to Chelmsford.

Alexander scored 19 National League South goals last term – with his first for Chelmsford coming against the Sports in their 3-0 win at Priory Lane in February. He will wear number 9 for the Sports in 2024/25.

Welcome to Priory Lane, George!