Eastbourne Borough are proud to announce that Stagecoach South East will continue their back of shirt sponsorship of the First Team kit in 2025/26.
The Stagecoach South East logo will adorn the new home and third shirt for the upcoming campaign, as well as continuing on our pink away shirt.

“We’re incredibly proud to renew our partnership with Eastbourne Borough Football Club – a team that shares our values and our passion for community,” said Joel Mitchell – MD of Stagecoach South East.
“Together, we’re committed to sustainable growth and a strong long-term future, united in our ambition to serve and support the people who make our region special.
“This is the continuation of an exciting new journey for us both.”
At Stagecoach South East, they employ around 1300 people across six depots and they have about 400 buses, in addition to running Eastbourne’s famous Dotto land train.
35 million passenger journeys were undertaken last year across East Sussex and Kent on their buses. Their six bus depots are in Eastbourne, Hastings, Ashford, Dover, Herne Bay and Thanet. Their Head Office is in Canterbury.
‘The Loop’ bus route stops right outside the ground at The ReachTV Stadium – so supporters can come to games what ever the time!
Everyone at Eastbourne Borough would like to thank Stagecoach South East for their continued support and look forward to seeing their logo upon our new kits in the coming season!